Success Stories
United Kingdom

Sébastien Loeb is a French professional rally, racing, and rallycross driver. He is the most successful driver in WRC history, having won the world championship a record nine times in a row. He holds several other WRC records, including most event wins, most podium finishes and most stage wins. FrayMedia and the Sebastien Loeb Racing Team have teamed up to create a unique experience and allow you to become Sébastien Loeb's co-driver and feel the same sensations at the wheel of a rallycross car. A total immersion with the VR5D that will touch your five senses in a car running at 180 km / h in a time trial race full of traps with the objective to convey in a record time a vial containing a dangerous gas.

Pugnax Business Consulting have been exclusively mandated to represent and sell the licence of exploitation of the Sébastien Loeb Racing Xperience attraction in the whole of Middle East.


Teddy Riner is a French judoka. He has won ten World Championships gold medals, the first and only judoka to do so, and two Olympic gold medals. He has also won five gold medals at the European Championships. The Teddy Riner Academy enables hundreds of young people to meet Teddy Riner and spend a week alongside his trainers learning his best techniques, his way of living and breathing judo and his secrets to succeed and win.

Pugnax Business Consulting were asked by the ministry of sports of a Middle Eastern country to get in touch with Mr Riner and get a formal proposal to set up a Teddy Riner Academy to expand the values and culture of Judo in their country. The objective is to teach local coaches and teach different age group Judokas from beginners to experienced locally and abroad. The students will get to participate in competitions around the world to discover and learn from the best.


The bakery Lady M Confections is a patisserie with locations around the world, it is renowned for its Instagram-friendly Mille Crêpes cake, an elegant stack of about 20 crepes slathered with fluffy cream and topped with a layer of caramelized sugar. Lady M Confections began hawking cakes to restaurants and stores in New York City in 2002. The company opened its first cafe on the Upper East Side in 2004, and over nearly two decades, the company has become a global sensation, in large part owing to its airy Mille Crêpes cakes. Lady M now ships cakes across the United States and runs six retail locations in Manhattan, as well as in outposts in mainland China, Hong Kong and Singapore.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owner of the brand and facilitate the exclusive franchise agreements for their country.


Virginia Commonwealth University is a public institution that offers over 200 undergraduate and graduate degrees across its 20 colleges, schools and centres. It has a total undergraduate enrolment of 24,058. For the fourth consecutive year, The VCU Centre for Sport Leadership has been recognized as the one of the best sport management graduate programs in the world. The 2019 Postgraduate Sport Course Rankings released by SportBusiness listed VCU as the 8th best program in the world and 7th best program in North America. The CSL is also ranked 4th in the world in Graduate Satisfaction, which is largely based on a survey of the program’s alumni.

Pugnax Business Consulting did the bridge between the executive director of the Centre for Sports Leadership and the Leadership Institute of the kingdom of Saudi Arabia. The objective was to enter into a new relationship between the two parties to be able to send Saudi Arabian students to do the VCU sport management graduate program on a yearly basis and potentially have the VCU sport management graduate program available from one of Saudi Arabia best University.


Mr Antonio Conté managerial career started in 2006, leading Bari to the 2008–09 Serie B title, and Siena to promotion from the same division two years later. He then took over at Juventus in 2011 and won three consecutive Serie A titles, before taking charge of the Italian national team in 2014 until the UEFA Euro 2016 campaign. He became the manager of Chelsea in April 2016 and led them to the Premier League title in his first season in charge, later winning the FA Cup in his second season with the team.

Pugnax Business Consulting were hired by the Leadership Institute of the General Sports Authority to bring Mr Antonio Conté to Khobar and do a conference about leadership in sports.


NBC Universal is an American company headquartered in New York. NBC Universal is one of the world's leading media and entertainment companies. NBC Sports and NBCSN are dedicated to serving passionate sports fans. Together, the Emmy Award-winning networks are the home of the Summer and Winter Olympics, National Hockey League (NHL), Premier League, Formula One, IndyCar (NBCSN), Tour de France, Premier Boxing Champions and beginning in 2015, NASCAR. NBCSN is in more than 85 million homes and is distributed via cable systems and satellite operators throughout the United States.

Pugnax Business Consulting collaborate with NBC Universal Director of Football World Cup, Olympic Games and Cross Platform Partnerships to approach executives of Singapore Airlines, ZTE Corporation and the Saudi Commission for Tourism and National Heritage to see if they would be interested to get advertise during the 2020 Tokyo Olympic Games, the largest global event of the upcoming year.


Harry’s Dolce Vita is one of the last concepts that has been open by the largest hospitality group in London called Caprice Holding Group that own also The Birley Clubs, Scott’s, Sexy Fish, Annabel’s and The Ivy to name a few. Harry’s Dolce Vita is a polished establishment serving upscale Italian dishes with handmade pasta, global wines & cocktails.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the management of the Caprice Holding Group to see if they would be interested to open a new Harry’s Dolce Vita restaurant in the Middle East.


A renowned mining company with a deep experience in Africa hired Pugnax Business Consulting for an important meeting regarding a very large mining project in Africa. This meeting was with the personal adviser of the president of an African country. The mining company needed a French native speaker to make sure nothing was lost in translation with the President’s advisor as the people representing the mining company are not speaking French. The reason that attract the principal of the mining company to hired Pugnax Business Consulting were the fact that we speak French but also our expertise to understand international business transaction and for them have like an extra team member with them to ask the right questions and make sure all the objections are treated before the end of the meeting.


Club Atletico Independiente is an Argentinian professional football club based in Buenos Aires that play for the Primera Division. The football club has won 16 Primera División titles and 9 National cups. In international club football competitions, Independiente has won a total of 20 titles, with 18 of them organised by CONMEBOL and other associations. Independiente's achievements include a record of seven Copa Libertadores won, being the only club to win four finals in a row, between 1972 and 1975. The club has won the Copa Interamericana three times, the Supercopa Sudamericana twice, the Recopa Sudamericana once, the Intercontinental Cup twice (1973 and 1984), and the Copa Sudamericana twice, in 2010 and 2017. The 2018 Suruga Bank Championship was its most recent achievement. Other international titles won by Independiente include two Rioplatense Copa Aldao competitions, organized by Argentine and Uruguayan Associations together.

The sister company of Pugnax Business Consulting has been exclusively hired to find an international sponsor for the football club.


Pugnax Business Consulting has been exclusively hired by a large retail group that has exclusive distribution rights of distribution for few luxury brands into their country. They have to sell their fashion outlet stock that has a retail values of $200 millions. We help them to manage and sell all their outlet stock as they would like to close all their outlet boutiques in their country as they believe it affect their core business. Pugnax Business Consulting approach companies globally to see if they would be interested to buy the stock.


Mr Fabio Capello is one of the greatest coaches of all time, he won 9 major league championship for Milan, Real Madrid, Roma and Juventus during his 16 seasons as a coach. He also coached the England National team and the Russian Football Union.

Pugnax Business Consulting were hired by the Leadership Institute of the General Sports Authority to bring Mr Fabio Capello to Riyadh and do a conference about leadership in sports.


Shiso Burger is a groundbreaking urban Asia fusion concept. The perfect symbiosis of burgers and Asian food, it’s a unique, authentic product with an unmatchable cool factor. The idea of Shiso was to establish a new, cool and fresh burger concept that combines the healthy Asian cuisine with burgers. Opening of the first location June 2013 in Berlin, then in 2016 the first franchise restaurant in Paris opened and in 2018 Sweden, Hamburg and also the new flagship in Berlin opened. 2019 will see the second restaurant in Paris as well as in London, Kuwait, Bahrain, Qatar and Saudi Arabia.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owner of the brand and facilitate the exclusive franchise agreements for the State of Qatar and London.


Labeyrie is the leading worldwide food group for premium and trendy food made for sharing. Established in 1946 in the South West of France, Labeyrie makes over 1 billion Euros turnover and keeps growing at a fast pace. Their specialities are salmon and foie gras.

Pugnax Business Consulting has been requested to find strategic partners in the Kingdom of Bahrain, State of Qatar and the Kingdom of Saudi Arabia, to enable Labeyrie to grow their presence in the Middle East.


Pan N Ice was founded by two student friends who went travelling to Thailand and were mesmerised when they saw ice cream being instantly frozen on cold plates. Since their beginning they have opened in London, Manchester and New York, in places such as Selfridges and Westfield.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owners of the brand as they had been trying to reach them for a couple of months without success. As soon as we got involved, we were able, in a couple of days, to reach the owners and organise a meeting with one of them to introduce the client’s profile and their ideas. Following common interest, we met our target and introduced both owners of Pan N Ice directly to the company that is interested in representing the brand in the Kingdom of Bahrain.


The soul of Teqball is the table: a new and revolutionary sports equipment. Teqball tables are a common sight in the training grounds of many of the world’s best professional football clubs including Chelsea, Manchester United, Arsenal, Real Madrid, Everton, FC Barcelona and many others. Teqball has been officially recognised by the Olympic Council of Asia and have its very own World Cup tournament attracting players from over 50 different countries. There are hopes for Teqball to be introduced at the 2024 Olympic Games.

Pugnax Business Consulting have the exclusive representation rights for the major countries of the Middle East to raise awareness and develop the sport and the brand.

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This company is one of the best private transportation company in France. The company was founded in the 90’. They provide international transport and logistics services in Europe and Asia. They offer logistics management, air transport, sea transport, and road transport services. It has offices in the United States, France, Pakistan, Myanmar, Cambodia, Vietnam, Mongolia, India, Singapore, China, and Hong Kong.

Pugnax Business Consulting facilitated a joint venture between the French company and one of the most well-known transportation groups in the Kingdom of Saudi Arabia primarily developing transportation between Europe and the Middle East.


CFTE is a Fintech education platform and exclusive professional network. As technology leads an intensive transformation of the financial industry, the Centre for Finance Technology and Entrepreneurship is designing solutions for people and organisations to acquire the right knowledge, skills, and mindset to successfully enter the global Fintech ecosystem.

Pugnax Business Consulting have introduced CFTE to the Saudi Arabia Monetary Authority and to the Saudi Fintech organisation.


L'Eto Caffe is an established chain of high-class cafes and patisseries since 2011. They have now five prime locations in central London.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owner of the brand and facilitate the exclusive franchise agreements for the State of Qatar, the Kingdom of Bahrain and the State of Kuwait.


Two freehold mixed use buildings fully vacant in Kensington and Chelsea, London.

Pugnax Business Consulting were hired to source and purchase those two buildings at an auction house in London on behalf of the client who was abroad at the time. After the acquisition, we were hired to manage and structure a full refurbishment plan for the client.


In 2014, the Saudi Rugby Federation and their Chairman wanted to go to the next level with their rugby national teams. As the game of Rugby 7 had been reintroduced as an Olympic discipline in 2016 it was the right opportunity to try and get qualified.

Pugnax Business Consulting were hired to find a renowned head coach for the national team to go to the Kingdom of Saudi Arabia and get the team ready for future competitions. The coach hired was no less than Mr Chester Williams, a former World Cup Winner with South Africa in 1995 and also the former head coach of the South African 7’s team and South African National A 15’s team.