Success Stories

FIDO is an innovative, globally patented rebreathing system. Weighing only 450 grams, it is light, compact and easy to transport for advanced care in the field. Vastly reducing the amount of oxygen required allows significantly smaller and lighter oxygen bottles to be used. FIDO has a long action time in relation to the amount of oxygen consumed: it consumes 80l litres of free gas, and with a 40cl bottle of oxygen will provide one hour of treatment. FIDO delivers 43% to 89% of oxygen if needed, and generates warm return air to the patient (about 33 degrees Celsius and humid air <95%). FIDO is user friendly for a broad spectrum of end-users, ranging from emergency and rescue services to military outfits and diving communities.

Pugnax Business Consulting is working with Mirola Rescue AB in global sales, introducing FIDO to ministries of health and defence, hospitals, and ambulance companies around the world. The objective is to enter the capital of the company when targets have been reached.


Collaboratively built by British automobile manufacturer Aston Martin, Red Bull Racing and several other manufacturers, the Aston Martin Valkyrie is a limited production hybrid sports car. Only 150 road cars will be made, making it an incredibly exclusive car with an equally remarkable name. Aston Martin’s first ever hypercar leaves nothing in reserve. Co-developed by Red Bull Advanced Technologies, the road-going Valkyrie costs 2.5 million pounds sterling. The car is a product of collaboration between Aston Martin and Red Bull Racing to develop a track-oriented car that is also entirely usable and enjoyable as a road car. The car's makers claim the title of fastest street-legal car in the world, with acceleration from a standstill to 97 km/h in a time of 2.5 seconds.

Thanks to a personal relationship, Aston Martin has given Pugnax Business Consulting the opportunity to sell an Aston Martin Valkyrie contract to one of our clients. This contract (from a customer in distress due to personal reasons) gave one of our delighted clients, an avid car collector, a unique opportunity to forge a new lifetime relationship with Aston Martin.


MyCoach Sport is the number one sports digital company in France, creating platforms for data centralisation. They offer digital solutions for managing teams, players and coaches, as well as providing broadcasting technical expertise and optimising sports performance. Their multi-device platform organises the group’s daily life with one single tool for all the club’s users: technical staff, medical staff, administration, video analysts and all others. All data is centralized and cross-linked on the platform, improving staff decision-making and optimizing players’ performance. MyCoach Sport has partnered with 8 French Olympic Sports Federations, and over 50% of the professional football clubs in France. They also provide the French Football Federation’s official app for coaches, as well as the UEFA’s official app for futsal. The French Government has requested that MyCoach build a Health & Fitness official app for the French public, for exercise during the confinement.

Pugnax Business Consulting acts as the Managing Director for the UK and Middle East for MyCoach Sport, with the objective of developing the brand, and finding new partnerships with Olympic Sports Federations and new professional football club customers.


Quividi is the leading audience and campaign intelligence platform for Digital Signage. With 600+ customers, they analyse billions of shoppers every month, across tens of thousands of screens. With their platform and data science, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy. Quividi delivers real-time audience analytics, so their clients know the exact performance of their campaigns. Quividi’s computer-vision technology measures viewability, views and attention time, which elevates DOOH to the most accountable digital medium available today. Their data and analytics also provide a unique understanding of a campaign’s performance, also giving granular, actionable insights to optimize planning and strategy.

Pugnax Business Consulting collaborated with Quividi to introduce them to the largest shopping mall owner and operator in the Middle East, and particularly in Saudi Arabia. They have over 25 malls and believe the time has come to digitalise their malls to be more efficient and increase business turnover.


Sébastien Loeb is a French professional rally, racing and rallycross driver. He is the most successful driver in WRC history, winning the world championship a record nine times in a row. He holds several other WRC records, including the most event wins, podium finishes and stage wins. FrayMedia and the Sebastien Loeb Racing Team have teamed up to create a unique experience, allowing you to become Sébastien Loeb's co-driver and feel the same sensations as at the wheel of a rallycross car. The Sébastien Loeb Racing Xperience gives total immersion with the VR5D that will touch your five senses. In a car running at 180 km/h in a time trial race full of traps, drivers have the objective to deliver a vial containing dangerous gas convey in record time.

Pugnax Business Consulting have been exclusively mandated to represent and sell the licence of exploitation of the Sébastien Loeb Racing Xperience attraction in the whole of Middle East.


Teddy Riner is a French judoka, winner of two Olympic gold medals and ten World Championships gold medals, the first and only judoka to do so. He has also won five European Championship gold medals. The Teddy Riner Academy enables hundreds of young people to meet Teddy Riner and spend a week alongside his trainers. Here, they will learn his best techniques, way of living and breathing judo, and even his secrets of success and winning.

The Ministry of Sports of a Middle Eastern country asked Pugnax Business Consulting to get in touch with Mr Riner and obtain a formal proposal to set up a Teddy Riner Academy. The objective is to expand the values and culture of Judo in their country, train local coaches and teach different age and ability group Judokas locally and abroad. The students will get to participate in competitions around the world, and discover and learn from the best.


The bakery Lady M Confections is a patisserie with locations around the world. It is renowned for its Instagram-friendly Mille Crêpes cake, an elegant stack of about 20 crepes slathered with fluffy cream and topped with a layer of caramelized sugar. Lady M Confections began selling cakes to restaurants and stores in New York City in 2002. The company opened its first cafe on the Upper East Side in 2004, and almost two decades later, the company has become a global sensation, in large part owing to its airy Mille Crêpes cakes. Lady M now ships cakes across the United States and runs six retail locations in Manhattan, as well as having outposts in mainland China, Hong Kong and Singapore.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owner of the brand and facilitate exclusive franchise agreements for their country.


Virginia Commonwealth University is a public institution that offers over 200 undergraduate and graduate degrees across its 20 colleges, schools and centres. It has a total undergraduate enrolment of 24,058. For the fourth consecutive year, The VCU Centre for Sport Leadership has been recognized as the one of the best sport management graduate programs in the world. The 2019 Postgraduate Sport Course Rankings released by SportBusiness listed VCU as the 8th best program in the world, and 7th best program in North America. The CSL is also ranked 4th in the world in Graduate Satisfaction, which is largely based on a survey of the program’s alumni.

Pugnax Business Consulting brokered a relationship between the Executive Director of the Centre for Sports Leadership and the kingdom of Saudi Arabia’s Leadership Institute. The objective was to enter into a new relationship between the two parties, to send Saudi Arabian students to the VCU Sport Management graduate program on a yearly basis, and potentially have the VCU Sport Management graduate program available from one of Saudi Arabia’s best universities.


Mr Antonio Conté’s football managerial career started in 2006. He led Bari to the 2008–09 Serie B title, and Siena to promotion from the same division two years later. He then took over at Juventus in 2011 and won three consecutive Serie A titles, before taking charge of the Italian national team in 2014 until the UEFA Euro 2016 campaign. He became manager of Chelsea in April 2016 and led them to the Premier League title in his first season in charge. Later, in his second season with the team, they won the FA Cup.

Leadership Institute of the General Sports Authority of Saudi Arabia hired Pugnax Business Consulting to bring Mr Antonio Conté to Khobar and hold a conference about leadership in sports.


NBC Universal is one of the world's leading media and entertainment companies. Headquartered in New York, NBC Universal’s NBC Sports and NBCSN are dedicated to serving passionate sports fans. Together, the Emmy Award-winning networks are the home of the Summer and Winter Olympics, National Hockey League (NHL), Premier League, Formula One, IndyCar (NBCSN), Tour de France, Premier Boxing Champions and since 2015, NASCAR. NBCSN is in more than 85 million homes and is distributed via cable systems and satellite operators throughout the United States.

Pugnax Business Consulting collaborated with NBC Universal’s Director of Football World Cup, Olympic Games and Cross Platform Partnerships about advertisement during the 2021 Tokyo Olympic Games, the largest global event of the upcoming year. The task was to approach various global executives regarding advertising, and Pugnax Business Consulting introduced Singapore Airlines, ZTE Corporation, the Saudi Commission for Tourism and National Heritage and the Qatar Tourism.


Harry’s Dolce Vita is one of the latest concepts of the largest hospitality group in London, Caprice Holding Group. They own The Birley Clubs, Scott’s, Sexy Fish, Annabel’s and The Ivy, to name but a few. Harry’s Dolce Vita is a sophisticated establishment, serving upscale Italian dishes with handmade pasta, global wines & cocktails.

A Middle Eastern company hired Pugnax Business Consulting to approach Caprice Holding Group’s management about the possibility of opening a new Harry’s Dolce Vita restaurant in the Middle East.


A renowned mining company with experience in Africa hired Pugnax Business Consulting for an important meeting with the personal advisor of the president of an African country, regarding a very large mining project in Africa. The mining company needed a French native speaker to make sure nothing was lost in translation with the President’s advisor, as the mining company representatives did not speak French.

Pugnax Business Consulting’s expertise in international business transactions, combined with French speaking attracted the principal of the mining company to hire us. Our business negotiation expertise effectively added an extra member to the mining company team, rather than just a translator, to ask the right questions and make sure all objections were resolved during the meeting.


Club Atletico Independiente is an Argentinian professional football club based in Buenos Aires that plays for the Primera División. The football club has won 16 Primera División titles and 9 National cups. In international club football competitions, Independiente has won a total of 20 titles, with 18 of them organised by CONMEBOL and other associations. Independiente's achievements include winning a record of seven Copa Libertadores, being the only club to win four finals in a row, between 1972 and 1975. The club has won the Copa Interamericana three times, the Supercopa Sudamericana twice, the Recopa Sudamericana once, the Intercontinental Cup twice (1973 and 1984), and the Copa Sudamericana twice, in 2010 and 2017. The 2018 Suruga Bank Championship was its most recent achievement. Other international titles won by Independiente include two Rioplatense Copa Aldao competitions, organized jointly by the Argentine and Uruguayan Associations.

Pugnax Business Consulting’s sister company has been exclusively hired to find an international sponsor for the football club.


Pugnax Business Consulting has been exclusively hired by a large retail group that holds exclusive distribution rights for several luxury brands in their country. They would like to close all their outlet boutiques in that country to focus on their core business. Pugnax Business Consulting is managing a retail value of $200 million of fashion outlet stock, by approaching companies globally about purchasing this to secure sales.


Mr Fabio Capello is one of the greatest coaches of all time. He won 9 major league championship for Milan, Real Madrid, Roma and Juventus during his 16 seasons as a coach. He also coached the England National team and the Russian Football Union.

The Leadership Institute of the General Sports Authority of Saudi Arabia hired Pugnax Business Consulting to bring Mr Fabio Capello to Riyadh and hold a conference about leadership in sports.


Shiso Burger is a ground breaking urban Asian fusion concept. The perfect symbiosis of burgers and Asian food, it is a unique, authentic product with an unmatchable cool factor. The idea of Shiso was to establish a new, cool and fresh burger concept combining healthy Asian cuisine with burgers. Opening the first location in Berlin in June 2013, the first franchise restaurant opened in Paris in 2016. In 2018 Sweden, Hamburg and also the new flagship in Berlin opened. Since 2019 a second restaurant in Paris as well as restaurants in London, Kuwait, Bahrain, Qatar and Saudi Arabia opened.

A Middle Eastern company hired Pugnax Business Consulting to approach the owner of the brand and facilitate exclusive franchise agreements for the State of Qatar and London.


The Embassy of Kuwait in London is the diplomatic mission of the State of Kuwait in the United Kingdom. It is located just off Knightsbridge at Albert Gate, one of the entrances to Hyde Park. The building, along with the rest of Albert Gate, is the creation of British architect Thomas Cubitt, and at the time of construction in the 1840s, these historic buildings were by far the tallest structures in the neighbourhood.

Pugnax Business Consulting were hired to find a company for daily maintenance of the whole building.


Labeyrie is the leading worldwide food group for premium and trendy food made for sharing. Established in 1946 in the South West of France, Labeyrie makes over 1 billion Euros turnover and keeps growing at a fast pace. Their specialities are salmon and foie gras.

To enable Labeyrie to grow their presence in the Middle East, they have requested Pugnax Business Consulting find strategic partners in the Kingdom of Bahrain, State of Qatar and the Kingdom of Saudi Arabia.


Pan N Ice was founded by two student friends who went travelling to Thailand and were mesmerised when they saw ice cream being instantly frozen on cold plates. The brand has since opened in London, Manchester and New York, in places such as Selfridges and Westfield.

Having tried unsuccessfully to reach the brand’s owners for a couple of months, a Middle Eastern company hired Pugnax Business Consulting to approach the brand owners on their behalf, about representing the brand in the Kingdom of Bahrain. As soon as we got involved, we were able to reach the owners within a couple of days. We organised a successful meeting to introduce the client’s profile and their ideas, and agreement is expected.


The soul of Teqball is the table: a new and revolutionary sports equipment. Teqball tables are a common sight in the training grounds of many of the world’s best professional football clubs including Chelsea, Manchester United, Arsenal, Real Madrid, Everton, FC Barcelona and many others. Teqball has been officially recognised by the Olympic Council of Asia and has its very own World Cup tournament, attracting players from over 50 different countries. There are hopes for Teqball to be introduced at the 2024 Olympic Games.

Pugnax Business Consulting have the exclusive representation rights for the major countries of the Middle East, to raise awareness and develop the sport and the brand.

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This company is one of the best private transportation company in France. Founded in the 90’s, they provide international transport and logistics services in Europe and Asia. They offer air, sea and road transport services and logistics management, with offices in the United States, France, Pakistan, Myanmar, Cambodia, Vietnam, Mongolia, India, Singapore, China and Hong Kong.

Pugnax Business Consulting facilitated a joint venture between the French company and one of the most well-known transportation groups in the Kingdom of Saudi Arabia, primarily developing transportation between Europe and the Middle East.


CFTE is a Fintech education platform and exclusive professional network. As technology leads an intensive transformation of the financial industry, the Centre for Finance Technology and Entrepreneurship is designing solutions for people and organisations to acquire the right knowledge, skills, and mindset to successfully enter the global Fintech ecosystem.

Pugnax Business Consulting have introduced CFTE to the Saudi Arabia Monetary Authority and to the Saudi Fintech organisation.


L'Eto Caffe is an established chain of high-class cafes and patisseries. Since opening in 2011, they have now five prime locations in central London.

Pugnax Business Consulting were hired by a Middle Eastern company to approach the owner of the brand and facilitate exclusive franchise agreements for the State of Qatar, the Kingdom of Bahrain and the State of Kuwait.


Two freehold, mixed-use buildings listed for auction in Kensington and Chelsea, London were fully vacant.

A client, abroad at the time, hired Pugnax Business Consulting to source and purchase those two buildings at the auction house in London. After the successful acquisition, we were hired to manage and structure a full refurbishment plan for the client.


In 2014, the Saudi Rugby Federation and their Chairman wanted to take their rugby national teams to the next level. As the game of Rugby 7 had been reintroduced as an Olympic discipline in 2016, it was the right opportunity to try to qualify.

Pugnax Business Consulting were hired to find a renowned head coach to go to the Kingdom of Saudi Arabia and get the national team ready for future competitions. The coach hired was no less than Mr Chester Williams, a former World Cup Winner with South Africa in 1995, and also the former head coach of the South African 7’s team and South African National A 15’s team.